How to reach staffers who aren’t on computers

So you dumped your print publications, eh? Then how are you reaching staffers who are seldom on the intranet, such as hospital nurses? Learn from Johns Hopkins Medicine.

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Ever hear about those eerie graveyards down in New Orleans?

Janet Anderson has, and she’s here to tell you there’s a communications lesson in the way folks in the Big Easy used to bury their dead.

See, when they stuck a stiff in the swampy ground, the bodies would work their way back to the surface over time, says Anderson, who is institutional communications manager at Johns Hopkins Medicine in Baltimore. That’s why the dead are now buried in crypts.

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