How to remove social media from the silo

Social media teams must interact and work with all departments. Here’s a look and how—and why.

Ragan Insider Content

With social media constantly changing, it’s easy for community managers to fall into the trap of dealing with the task ahead of them rather than the big picture that determines cross-departmental strategy.

Social media needs other departments to build a top-notch, multi-dimensional campaign for a client or company. A successful social media department or campaign requires the insight and assistance from the PR, marketing communications, design, customer service, advertising, SEO, and legal teams.

We’ve provided a guide so social media and community managers can reach out to other departments to get the assistance they need:

PR team

Editorial calendar: Know what time of the year the PR team promotes certain products, services, themes or events so you can match your content with the editorial calendar.

Press releases: Use ideas and keywords from social media content calendars on the day they are going out to help gain with buzz and improve search engine optimization (SEO).

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