How to squeeze the most juice out of media coverage

A print or online mention will vanish into the ether unless you actively share the piece, show gratitude and continue promoting it. Here’s how to make the most of your big score.

Ragan Insider Premium Content
Ragan Insider Content

You just scored media coverage. Congratulations!

Now what?

You’re getting a flurry of attention and traffic, but it won’t last long. Usually, the spike in website traffic from coverage lasts only a few hours. Traffic typically goes back to normal within a day or so.

Your goal now is to maximize the impact of the mention. If you move quickly, you can:

Your first job, however, is to drive traffic to the article.

Journalists must drive traffic to their articles; they are judged on this. Your maximizing traffic to their piece is a nice way to say thanks and a great way to help your new friend shine.

Here are six steps to make this happen:

1. Share it on social media.

This is the first, easiest and most important step. Our goal is to share content many times on multiple networks. When you share a piece on social media, mention the writer. Offer credit and gratitude.

Here’s how I thanked Alex Rynne for including me in a post on the LinkedIn blog:

Now, share it again and mention the publication. This will get the attention of the marketers at the brand and give them the chance to reshare it.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.