How to strike the right balance between print and online

An inside look at how Beth Israel Deaconess Medical Center’s integration efforts improved readership.

At the bottom of the article is a brief sidebar that reads, “Web extras: To hear some of Efrain Saldago’s music, go to the BIDMC Quarterly Extras area of the BIDMCtoday news site.” The sidebar provides a link for employees to follow.

BIDMC Quarterly editor Michael Keating plans to offer more of these Web extras. In an upcoming article about an employee who broke the land speed record for motorcycles, Keating will direct readers to the portal to watch a video of the employee breaking the land speed record.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.