How to think like a reporter

Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.

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“Think like a reporter.”

It’s something many entrepreneurs and business marketers who want publicity must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.

How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?

I was a news reporter. Please allow me to share these five common rookie mistakes small business owners should avoid when looking for PR and publicity:

Rookie mistake #1: I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an opportunity to become a trusted and credible resource.

If you want to sell something, call the sales department and pay for an ad.

An article or interview that conveys a compelling story that’s relevant and timely to an audience will build your credibility and visibility. It will likely take more time, but it could bring new clients.

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