How to throw an online birthday party like Burt’s Bees

The brand’s “beeday” celebration is an example of how to celebrate milestones with your social media community. Get ready to take notes.

Ragan Insider Content

To celebrate its 30th birthday, Burt’s Bees hosted a global “beeday” with its Facebook and Twitter communities.

The birthday celebration shows how to celebrate milestones with your social media community.


Burt’s Bees launched the beeday on Sept. 8 with a microsite and promoted Facebook posts and tweets that encouraged fans to submit “happy beeday” wishes. Burt, the company’s founder, read some of them live on Sept. 17.


Consumers’ passion for Burt’s Bees is evident in their “happy beeday” wishes:



The company also enlisted bloggers and other influencers to drive buzz (pun intended) by asking their communities to join the celebration. The inducements to join the festivities: special giveaways, recipes and more.

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