How to turn dull story and video assignments into hits

When you’ve written or shot a topic a million times, how to you make it fresh and compelling?

“How to transform dull stories into compelling content,” a free download from Ragan Communications and Dynamic Signal, offers tips that will help you:

Communicators often think about obligatory stories as topics to produce content around. Instead, focus on the people who are emotionally connected to an activity, says Jim Ylisela, owner and managing partner at Ragan Consulting Group.

“You can’t find the emotional center of a story if you’re not even thinking of it as an actual story—as a narrative,” Ylisela added. “You’re just thinking of it as a thing you have to describe.”

The download reveals how Merkle Inc. harnesses employee expertise by encouraging content curation. You’ll find out how the business analytics firm SAS uses a template to get Q&A profiles of employees.