As many community managers know, you often have the same message to spread across several social media platforms. It’s a skill in and of itself.
You should tailor messages to their respective audiences and platform constraints. This often includes transforming messages from an unlimited amount of space (Facebook) into 140 characters (Twitter).
I look at turning Facebook posts into tweets as a puzzle. You have to fit 200-300 character messages into 140 characters (ideally 120 to leave room for retweet messages). When you account for the 22 characters used for a link, you’re left with a mere 98 characters in which to fit your message.
How can you fit a complete, grammatically correct sentence or two into 98 characters or fewer? Here are some tips:
1. Shave down the post to the core message. What exactly do you need to say—with no frills? Start with that and your link, plus any additional hashtags. Then, reduce it more if necessary.