How to turn your employees into your biggest advocates

Companies are always on the lookout for ways to spread the word about their brand—through media hits, influencers, and the like.

We spend a lot of time on external audiences, but terrific advocates are often sitting right under your nose, within your own walls.

Employees know your company better than anyone and therefore can speak to it better than anyone. Employees’ passion about where they work and what they do is contagious—it makes others curious as to what’s so great about the place.

So, how can you turn your employees into your biggest advocates?

Step 1: Make them want to be advocates. In order for your employees to spread the word, they have to want to do so. Of course, they have to like the work they’re doing, but what else contributes to workplace happiness? Culture. Fostering a culture that’s creative, fun, and educational will keep employees loyal and far more likely to share their positive experiences.

Part of culture is hiring the right people. At Shift, we like to make sure our hires align with all our core values. This helps create a smart, supportive workplace. Once you have the right people in place, find ways to enhance the culture.