How to use big data to boost employee engagement

Fewer than one-third of U.S. employees are engaged at work, yet that’s the highest the engagement rate has been in more than a decade. This author explains how big data can help.

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Study after study shows the problems of a disengaged workforce: dwindling employee morale and the hefty price that organizations pay for lost productivity.

Unfortunately, employee engagement is low and has been for a long time. According to Gallup, fewer than one-third of U.S. workers were engaged in their jobs in 2014. Still, that is the “highest reading since 2000.”

No matter how much we talk about employee engagement, we’re stuck in a rut. It’s time to rethink employee engagement by bringing big data into the equation.

Big data has already demonstrated its importance in solving a host of business problems. From increased customer intelligence and lead generation to helping form and drive better business strategies, big data has a widespread impact on modern business.

How can big data help with engagement?

Big data equips businesses with a vast amount of customer information. Using records of customer interactions, buying histories, social media, online communities and surveys, businesses can predict future actions faster and with greater accuracy than ever before.

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