How to use Google to craft great headlines

You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.

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Let’s face it—it’s extremely difficult to attract audiences.

Even if you have the most ground-breaking news in the world—thanks to our digitally charged society—your content is a needle lost in a never-ending haystack.

Whether you’re attempting to capture the attention of an assignment editor in a newsroom, engaging a potential customer on Twitter, or even ranking at the top of an online search—move the needle, your success is contingent on the immediate allure of your headline.

A recent Microsoft study declared attentions spans are eight seconds long, which is shorter than a goldfish. Another analysis suggested the majority of internet users spend less than 15 seconds on a webpage.

The power of a headline

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