Let’s face it—it’s extremely difficult to attract audiences.
Even if you have the most ground-breaking news in the world—thanks to our digitally charged society—your content is a needle lost in a never-ending haystack.
Whether you’re attempting to capture the attention of an assignment editor in a newsroom, engaging a potential customer on Twitter, or even ranking at the top of an online search—move the needle, your success is contingent on the immediate allure of your headline.
A recent Microsoft study declared attentions spans are eight seconds long, which is shorter than a goldfish. Another analysis suggested the majority of internet users spend less than 15 seconds on a webpage.
The power of a headline