How to use LinkedIn’s analytics for company pages

Compare your page with those of your competitors, examine your followers’ demographic information and see how many people engage with your posts.

Good news, data measurement junkies: LinkedIn recently announced new analytics for company pages. These analytics can help businesses drive engagement with followers and track their pages’ performance.

As a company page administrator, you can now see how posts are doing, where followers are coming from and how performance trends across different time periods.

Let’s take a look at the top three metrics you should use to get the most out of your LinkedIn company page.

To access your analytics, click on the new “analytics” tab at the top of your page.

1. Engagement

This column shows the number of interactions, clicks and followers gained divided by the number of impressions. That is, of the people who see your posts, how many actually engage with them?

Take a look at which posts have higher percentages of engagement, and identify the content, time, date and targeting so you can optimize and replicate for future posts.

2. Follower demographics

You can filter your followers by seniority, industry, company size, function or employee. Use this information to get a quick glimpse of your followers so you can tailor your content to fit each demographic. You can also use this metric to segment your followers when you use the “targeted status updates” feature.

3. How you compare

At the bottom left corner of your analytics page is “how you compare,” which compares your total number of followers to that of your competitors. This ranking can help you assess where you stand in your industry, and serves as a guide to setting long-term goals for your business’s overall marketing strategy.

Dee Wong is copywriter/video producer at Vocus. A version of this article originally appeared on the Vocus blog. (Image via)

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