How to use LinkedIn’s analytics for company pages

Compare your page with those of your competitors, examine your followers’ demographic information and see how many people engage with your posts.

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Ragan Insider Content

Good news, data measurement junkies: LinkedIn recently announced new analytics for company pages. These analytics can help businesses drive engagement with followers and track their pages’ performance.

As a company page administrator, you can now see how posts are doing, where followers are coming from and how performance trends across different time periods.

Let’s take a look at the top three metrics you should use to get the most out of your LinkedIn company page.

To access your analytics, click on the new “analytics” tab at the top of your page.

1. Engagement

This column shows the number of interactions, clicks and followers gained divided by the number of impressions. That is, of the people who see your posts, how many actually engage with them?

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