How to write a captivating bio

Words matter—and nowhere more than in the professional profile you offer on LinkedIn or on your company website. Here’s how to bring your personality and expertise to the fore.

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Ragan Insider Content

Thanks to cellphones, people have shorter attention spans than goldfish, but they’re also more eager than ever to make connections with genuine people.

Although a résumé is helpful for job applications, a captivating bio can provide a summary of your background to introduce you to colleagues, job prospects and potential clients. It can help you to be memorable, network with your peers and, generally, stand out from the crowd.

So, the next time you’re giving a talk, writing your blurb on the company website or updating your LinkedIn profile, consider taking a few easy steps to pump up your bio:

1. Think for a moment.

Before you start, consider where the bio will appear and the appropriate tone for the audience. Also, select a first- or third-person voice, and keep it consistent.

2. Start with the basics.

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