You have 30 seconds to describe yourself. Can you do it?
With a LinkedIn summary, that’s all the time you have. No one wants to read your entire work history (a main reason why short personal stories are a game-changer on a cover letter).
The summary section requires brevity and critical thinking. You must boil down your essence to a tight few lines that people will remember.
So, let’s begin.
Step 1: Who are you, really?
In a nutshell, what are you known for? What’s your identity? Who are you?
That sentence is the root of your summary and its opening line. In a clear voice, tell LinkedIn users definitively what you’re all about. It’s a useful exercise to describe yourself in less than 10 seconds.
Here’s my opening line on LinkedIn:
I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills.
At my professional core, that’s who I am.
Step 2: What do you do?