How to write an elevator pitch middle schoolers can understand

Would a middle schooler understand your business’s elevator pitch? If not, you need to make it clearer. Here’s how.

You’ve probably heard your fair share of elevator pitches.

Consider this scenario:

A person finishes pitching, and you’re left feeling more confused than when he began. Whether he used too many buzzwords or didn’t tailor the pitch, you don’t understand what he’s selling.

Now, imagine that person was pitching your business. It’s a situation you don’t want to be in, yet all too often many of us find ourselves in it.

That’s why I have a challenge for you: Think about how to explain your business or brand to a middle-school audience. If middle schoolers can understand it, chances are your potential customers or investors will, too.

If you don’t have access to a group of middle schoolers, that’s OK. Here are a few tips about how to explain your business to this age group and beyond:

1. Cut out the jargon. They don’t have patience for it.

2. Pitch in 10 minutes or fewer. The average attention span of middle school students is 10 to 12 minutes. After that, you’ve lost them.

3. Incorporate different learning styles. Because so many kids have access to smart phones, tablets and computers, visuals are as important as auditory.

4. Keep it simple. Keeping it simple is one of the hardest things to accomplish. Conduct a focus group to see if people understand how you explain your company.

5. Stop thinking about marketing. Your audience will sense anything inauthentic and probably zone out.

How would you explain your business to a middle schooler? Please share in the comments.

Sarah Evans is chief evangelist at Tracky. A version of this article originally appeared on the Tracky blog.

Topics: PR

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