You’ve probably heard your fair share of elevator pitches.
Consider this scenario:
A person finishes pitching, and you’re left feeling more confused than when he began. Whether he used too many buzzwords or didn’t tailor the pitch, you don’t understand what he’s selling.
Now, imagine that person was pitching your business. It’s a situation you don’t want to be in, yet all too often many of us find ourselves in it.
That’s why I have a challenge for you: Think about how to explain your business or brand to a middle-school audience. If middle schoolers can understand it, chances are your potential customers or investors will, too.
If you don’t have access to a group of middle schoolers, that’s OK. Here are a few tips about how to explain your business to this age group and beyond: