Many people have written about content as the key to connecting and interacting with prospects and customers. But however good your content, one vital fact remains: Headlines are the gateway to your content, and if you don’t understand what works, few will click on them.
Your headline must grab their attention. Your job is to make sure people click, read and share your content.
How much time do you spend coming up with a killer hedder? Statistics from Copyblogger should make you take notice: “8 out of 10 will read your headline, but only 2 out of ten will read the rest of your content.”
Some experts recommend dedicating half your creative time to a headline. As Abraham Lincoln would have put it (if he blogged), “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
We’re not just talking about search engine optimization and title tags. Adding certain words or brackets can have a big effect on whether someone reads your headline.