How to write headlines that scream ‘Read me!’ Why is it that writers labor for hours over a story, only to chase readers away with boring, say-nothing headlines? By Mark Ragan@MarkRaganCEOApril 23, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.