How to write killer email subject lines

These guidelines will not only save your emails from the spam folder, but increase their chance for success.

In fact, the Direct Marketing Association puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. This year, email will have accounted for $67.8 billion in sales.

This reality makes email marketing the real workhorse in the wheelhouse, especially since email and social media are such a powerful combination.

A successful email marketing campaign begins with one fundamental skill: writing effective subject lines.

Poor subject lines can kill your email campaigns. Your emails will be ignored, deleted, or worse, caught in spam filters. An unseen message is wasted effort.

The copywriting trainers at American Writers and Artists teach “The Four U’s” approach to writing headlines. An email subject line is really nothing more than a modified headline, so the same principles apply:

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