How to write the perfect blog post

A clear topic, bullet points, and subheads are just part of the winning formula.

Ragan Insider Premium Content
Ragan Insider Content

A blog post should be 300-400 words. A client recently sent me an article to post on her organization’s blog. Her email said it might be “a little long.”

She wasn’t kidding! It was more than 1,300 words.

In this era of what I like to call the Internet-induced attention deficit issue, my client’s proposed blog post was about 1,000 words too long. Edit it, slice it, cut it, or split it into three posts.

Bloggers and Web masters have become obsessed with search engine optimization (SEO)—a collection of techniques that help your page rank high in Google. This attracts visitors to your site and brings bundles of fame and fortune. The folks at Google say the best way to get their attention is to create a page that is useful for a human reader.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.