How Wyndham Destinations is weathering the COVID-19 crisis

The pandemic has been utterly disastrous for the travel and hospitality industry. And yet, even amid such profound uncertainty, businesses are finding ways to reinvent themselves, innovate and adapt.

Lauren Bowes, brand publicity manager for Wyndham Destinations, recently shared with Ragan’s Crisis Leadership Network how the company has navigated the turmoil of the past year and a half. She offered numerous examples of how Wyndham Destinations, the world’s largest vacation ownership company, kept its 850,000+ owners and the news media engaged during an era of lockdown.

As the pandemic unfolded, Bowes says, Wyndham Destinations focused PR efforts on four phases:

“With our resorts temporarily closed, media relations efforts became a tool for keeping the media, stakeholders, owners and guests informed on updated policies and community relations efforts, before and eventually transitioning into a proactive way to keep owners entertained from home,” she says.