How you can turn basic reporting into stellar content marketing

Annual reports? Market trends? Data mining? Blah. Hey, not so fast. Here are seven examples of companies that turned seemingly routine information into compelling, on-brand messaging.

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It helps you distill and present information, providing the transparency that supports a happier company culture.

Reporting can also be turned into interesting content that expands your reach, showcases your brand personality and provides exceptional value to people. If you’re looking for new content marketing inspiration, your company’s most recent report might be your next piece of PR gold.

Here’s how seven clever brands have turned surveys, reports, data and insights into fantastic content to connect and engage with the public:

1. LinkedIn’s workforce report (support for its vision)

LinkedIn’s vision is “to create economic opportunity for every worker in the global workforce.” It does this through its social platform, but it also creates content that helps people find and navigate their careers more effectively.

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