Employee magazines can be powerful storytelling devices for shifting your culture.
To align employees with leadership’s vision, create acceptance for change or bring your values to life, magazine articles can give employees concrete examples of what that looks like.
Many companies struggle with developing magazines or employee newsletters on a timely basis. The quarterly issue may not make it out the door more than a few times a year, or the monthly publication might not be approved by leaders before the month is out.
Here are five tips for streamlining employee magazines:
1. Give each issue its own cultural theme. You might start with your company purpose and each of its stated values. You could also theme each issue with the cultural shift you’re trying to create, from innovation and collaboration to client-centricity and a service focus. You also might focus on themes such as leadership development or safety or corporate responsibility.