HubSpot’s engagement tactics: A wiki, mystery dinners, desk shuffling

Those are just some of the ways the inbound marketing software company fosters dialogue and creates an inviting corporate culture.

Ragan Insider Premium Content
Ragan Insider Content

According to Chief Technology Officer and co-founder Dharmesh Shah, who is working at a company, and whether they’re a fit for it is far more important than complicated organizational charts.

“Employees want transparency, autonomy, and clarity, so don’t add complexity for the sake of doing so,” he says.

With that in mind, the tools and policies that HubSpot has in place for engaging with employees are intended to simplify—not complicate—their lives and open channels for free-form discussion. Shah and HubSpot Chief Marketing Officer Mike Volpe offered examples of things they do to keep employees engaged.

A vast, wide-ranging wiki

Shah calls HubSpot’s wiki “the most interesting document on Earth,” and with good reason, says Volpe.

“It functions as an ongoing dialogue versus an information repository,” he says. “My favorite is the ‘Lore and Mythology’ section, which includes countless stories of HubSpotters past and present, and reflects the fact that we don’t take ourselves too seriously around here.”

‘Hack nights’

Occasionally, staffers from the company will come together for an evening and hack out ideas.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.