Social Media Huggies’ Tumblr blog is the TMZ for moms The diaper company’s Tumblr doesn’t mention its product. It’s just there to entertain moms with celebrity baby photos and must-share videos, and it’s working. By Matt WilsonApril 30, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.