Huggies’ Tumblr blog is the TMZ for moms

The diaper company’s Tumblr doesn’t mention its product. It’s just there to entertain moms with celebrity baby photos and must-share videos, and it’s working.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.