Tips for identifying and amplifying your ESG story

How to rethink your ESG story pillars and begin constructing a strategy to amplify those stories the right way.

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It’s no secret that your environmental, social and governance (ESG) communications matter. They matter to consumers, investors and employees alike who care about our planet and the role that enterprise businesses play in conserving it.

According to PwC’s 2022 “The Growth Opportunity of the Century” report, 76% of consumers favor companies with a strong ESG commitment, while 82% of investors told PwC that they believe ESG should be directly embedded in corporate strategy and half (49%) of investors are willing to divest from companies that are not taking significant action on ESG.  A strong ESG proposition can also help companies attract and retain quality employees, enhance employee motivation by instilling a sense of purpose, and increase overall productivity to boot.

At Ragan’s Strategic Communications Conference this past October, Jana Dawson, former director of corporate communications at Evergy, shared her tips for transforming a time of reckoning into a golden ESG opportunity.

It starts with preparing to tell your ESG story, and Dawson stressed that corp comms should be deployed at all levels to ensure every employee understands the organization’s ESG strategy.

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