If the customer comes first, where does that leave employees? Ranking your important audiences is a dangerous game to play, whoever comes in second is bound to get pissed. By Steve CrescenzoJune 24, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.