IHOP makes waves with name-change mystery

The company is switching ‘pancakes’ for something beginning with the letter ‘b.’ Many pancake aficionados took to social media to decry the move.

Ragan Insider Premium Content
Ragan Insider Content

The International House of Pancakes is removing the hotcakes from its name.

The new acronym, “IHOb,” has been teased on social media, but the company won’t spill the coffee beans yet on what the new name stands for. Many speculate it will include “breakfast.”

The lowercase b is the capital P inverted, by the way.

IHOP announced the change on its Twitter feed.

For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT

— IHOP (@IHOP) June 4, 2018

Many have been guessing what the “b” stands for, and IHOP has been exhorting its followers to surmise the mystery word.

Not quite, keep guessing!

— IHOP (@IHOP) June 4, 2018


The company’s Twitter handle also released a poll for what the “b” might represent:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.