Social Media Ikea assembles its own photo-based social network The Swedish furniture retailer asks customers to post photos of rooms featuring its furniture or other merchandise for the home. By Matt WilsonJan. 10, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.