Ikea cleverly replies to home-improvement questions on Facebook

The company’s social media team in Singapore launched a contest in which the ‘Shelf Guru’ answered consumers’ questions.


Groupon may have kicked off a trend.

Consumers loved it when the deals company hilariously responded to everyone that commented on a Facebook post about the suggestively designed banana bunker.

Now Ikea is getting in on the action.

The Singaporean arm of the Swedish furniture megastore offered some design assistance from its “Shelf Help Guru” in a Facebook post. Scroll through the comments to see Ikea Singapore’s responses—published in meme form:

Have you asked our Shelf Help Guru for guidance on how to improve your bedroom and bathroom? You might just win your…

Posted by IKEA Singapore on Wednesday, April 8, 2015

Each response pun-riddled response was paired with a link to an IKEA product online, and the company’s social media team rolled out the campaign along with a link to a “shelf improvement” video and a contest: The top 20 entries each won a $50 IKEA gift certificate.

We only need one more brand to cleverly respond to every commenter on Facebook to officially label this a trend. I’m guessing it won’t take much time.

What do you think, Ragan readers: Will this be the new way to interact with consumers through social media?

(Image via)

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