Reaching younger consumers through Snapchat might become much easier.
Following in the footsteps of Facebook, Instagram and Twitter, Snapchat is purportedly opening an Application Platform Interface to offer marketers a better advertising experience.
Digiday reported that the API was in planning stages, with testing aimed for the spring. The API wouldn’t launch for several months, or even a year.
An API would enable Snapchat to offer brand managers more types of ads, including those with calls to action—which enable consumers to visit brands’ websites, buy products or install apps from a button on the ad.