PR In praise of the Type B personality in PR You think all PR pros are Type A? Think again. By Josh McColoughMarch 6, 2013 SHARE Not long ago, I was talking to a family member about my day job. “Really?” he said. “You don’t strike me as the PR type.” “What’s the PR type?” “You know, all Type A—intense, high-impact and cut-throat-y. Aren’t all PR people Type A?” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.