A usable and intuitive website is essential for any business.
Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.
As PR pros grapple with industry changes spurred by new technology, they might be inclined to focus on content creation and social media. However, those efforts can all be undone by an incomplete, error-laden or non-intuitive website.