Are your posts not getting as many shares on Facebook as you would like?
Do you think your content is great, and don’t understand why it isn’t getting more attention?
You might need to make a few small changes to your posts to turn things around.
Here are a few tips to try:
1. Keep posts short. Posts between 100 and 150 characters (fewer than three lines of text) elicit 60 percent more likes, comments and shares than longer posts.
2. Be educational. People like to share tips and how-to guides. Give them some material they can pass on to friends.
3. Include a call-to-action. If you want fans to like or comment on something, tell them to.
4. Get creative with apps. Use contest, promotion and survey apps to deepen fans’ involvement with your brand.
For more ways to get your fans sharing, take a look at the graphic: