Forecasting social media trends is a bit like predicting the weather.
Platforms wax and wane, and our digital tastes are vexingly fickle. However, experts can establish a reasonable “cone of uncertainty” to project the social media trails we’ll blaze in 2020.
An infographic from Awario offers a handful of predictions to prep for accordingly—three of which are listed below:
Marketers will turn to TikTok. The platform now has north of 500 million active users, and as of last March, it was the most downloaded app in Apple’s App Store for five consecutive quarters.
If it’s not already on your list of things to seriously explore in 2020, you could be missing out on reaching younger customers.