Infographic: 26 tips to create your personal brand

You spend every workday cultivating your organization’s brand, but what about your own? This A-to-Z guide will help you craft an online presence you can be proud of.

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Whether you’ve sought to cultivate one or not, you have a personal brand.

Everything about you—from your social media profiles to your email signature to the way you dress—tells the world who you are, what you do and what you’re interested in.

Communicators work every day to build and maintain the brands of the organizations they work for, but how much time do you spend—if any—on your own?

Crafting a strong personal brand could get you that promotion you’ve longed for, or it might open the door to a career opportunity you didn’t even know you wanted.

To start crafting such a successful brand, study this infographic from Jay Baer and Barry Feldman. It’s an A-to-Z guide to developing and maintaining a personal brand that showcases your very best. Here’s a peek at some important parts of the process:

A: Authenticity: It seems obvious, but your personal brand should represent you. Your unique mix of skills and interests sets you apart from everyone else. As you build your brand, make sure every aspect accurately reflects your skills, taste and talents.

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