Whether you’ve sought to cultivate one or not, you have a personal brand.
Everything about you—from your social media profiles to your email signature to the way you dress—tells the world who you are, what you do and what you’re interested in.
Communicators work every day to build and maintain the brands of the organizations they work for, but how much time do you spend—if any—on your own?
Crafting a strong personal brand could get you that promotion you’ve longed for, or it might open the door to a career opportunity you didn’t even know you wanted.
To start crafting such a successful brand, study this infographic from Jay Baer and Barry Feldman. It’s an A-to-Z guide to developing and maintaining a personal brand that showcases your very best. Here’s a peek at some important parts of the process:
A: Authenticity: It seems obvious, but your personal brand should represent you. Your unique mix of skills and interests sets you apart from everyone else. As you build your brand, make sure every aspect accurately reflects your skills, taste and talents.
D: Design: Every successful brand has a distinctive look. Yours is no different. On your website, blog, social media profiles, etc., use colors, fonts and design standards that represent you.
K: Keywords: When future employers or business associates go to Google, what search terms should lead them to you? Build a personal glossary, and use those words frequently on your blog, website and social media profiles.
L: LinkedIn: The professionals’ go-to social network is “the personal branding epicenter of the internet,” the infographic says. “Take LinkedIn seriously, and learn how to work it.”
U: Unique value proposition: You’ve probably used this phrase for product launches, but now it’s time to use it for your own talents and attributes. What sets you apart from everyone else?
To see the rest of the guide, check out the full infographic below: