Infographic: 3 easy steps to build a bigger online audience

Get the fan base you’ve been dreaming about when you follow this simple guide.

The goal of every brand with an online presence is to build an engaged, loyal following.

But it’s one thing to know your goal, and quite another to accomplish it.

To help those struggling to grow a fan base for their blogs, BlueGlass created an infographic detailing a three-step strategy.

“In order to build an audience that’s genuinely interested in your brand,” the graphic says, “Your content has to be eye-catching, useful, and properly promoted.”

Here’s a quick summary:

1. Write strong content.

  • Craft a compelling headline. (Eighty percent of people will read your headline; only 20 percent will read the full post.)
  • Include interesting subheads, line breaks, and bulleted lists.

2. Take advantage of social media.

  • Stroke people’s egos—share their content so they will do the same for you.

3. Increase your subscriber account.

  • Offer subscriptions through email and RSS feeds.
  • Guest blog to gain exposure.

Check out the graphic for more:

(View a larger image.)

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