Infographic: 3 myths of social media ROI
Don’t let these falsehoods hold your measurement efforts back. It’s time to learn the truth.
Every culture has myths, and the world of social media is no exception.
While social media’s return on investment (ROI) itself isn’t a legend, many myths surround it. To help dispel some of them, the Word of Mouth Marketing Association offers this infographic.
Here are the myths to steer clear of:
Myth 1: Measuring likes and follows equals ROI.
Not true. Instead of focusing on “activity metrics,” pay attention to actions that provide value, such as increased revenue or a change in how people perceive your brand.
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