Infographic: 3 myths of social media ROI

Every culture has myths, and the world of social media is no exception.

While social media’s return on investment (ROI) itself isn’t a legend, many myths surround it. To help dispel some of them, the Word of Mouth Marketing Association offers this infographic.

Here are the myths to steer clear of:

Myth 1: Measuring likes and follows equals ROI.

Not true. Instead of focusing on “activity metrics,” pay attention to actions that provide value, such as increased revenue or a change in how people perceive your brand.