When it comes to social media, Facebook is king.
Roughly 79 percent of internet users in the United States use the platform—and most Americans use Facebook more than any other social media site or app. That presents a huge opportunity—and challenge—for marketers.
What makes a Facebook post get more likes, shares and comments?
The secrets are out in a BuzzSumo infographic featuring findings from a the company’s research report. The report, which analyzed 800 million Facebook posts published during 2016, revealed stunning social surprises about the types of Facebook posts that earn the most engagement. consumers love and those that earn the most engagement.
Here are three elements of Facebook posts that can help win the hearts and shares of consumers:
1. Short is sweet.
Long posts aren’t always best: Facebook posts which generated the most engagement had fewer than 50 words. Additionally, posts that shared links earned higher interaction when those links led to posts with only 1,000 to 3,000 words. Less is more when posting on Facebook.