Infographic: 6 factors that persuade customers to buy

People buy one brand’s products over another’s for many reasons. This infographic says 6 considerations carry significant weight in customers’ minds.

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Think about the last time someone asked you to do something.

Why did you say yes?

An infographic from Everreach says there are six factors that guide our decision making: reciprocity, scarcity, authority, consistency, liking and consensus. Whether or not we’re aware of it, these factors determine whether we buy Brand A or Brand B, or if we buy at all. A few examples:

Authority: When we follow someone’s recommendation because we believe she’s knowledgeable and trustworthy.

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