You know your organization needs to be on Twitter. That’s old news. People have been talking about it for years.
What you may not know is how to get more engagement, website traffic and sales from your Twitter presence.
That’s where this infographic from Quick Sprout comes in. The graphic offers some tips to increase engagement, as well as a few facts about how customers interact with brands on Twitter.
- Almost 80 percent (79 percent) of Twitter users are more likely to recommend brands they follow.
- Sixty-seven percent of Twitter users are more likely to buy from brands they follow.
- More than 70 percent (73 percent) of followers want updates on future products.
- About 60 percent (61 percent) of followers want to offer ideas and feedback to brands.
So, how can you get in on these perks? Implement these tactics:
Work the weekends. Saturday and Sunday are the days of the week with the highest engagement rates.
Share images. Engagement is 200 percent higher for tweets with image links.
Ask questions. People are 21 percent more likely to respond to questions than other types of tweets.
Use links. More than 90 percent (92 percent) of engagement with brand tweets come from link clicks.
Keep it short and sweet. Engagement is 17 percent higher for tweets with fewer than 100 characters.
[FREE DOWNLOAD: 10 ways to spin content marketing leads into gold]
Look at the full graphic for more: