Facebook is a digital minefield—with real-life consequences.
There are innumerable ways to harm your business or brand on Facebook, but an infographic created by ABC Social Solutions highlights eight particularly egregious errors. Here’s are a few snippets of wisdom:
- Don’t spam. Some companies post on social media with all the subtlety and nuance of a “Nigerian prince” who needs your bank information to complete a “lucrative transaction.” Don’t bombard people with shameless plugs and desperate pleas to “like” your page. Facebook is already lousy with spam, scams and shams; don’t add to the noise.
- Don’t over-post. Be judicious with your posting frequency. The infographic warns that posting too much can shrink your “organic reach.” Oversharing can also annoy people into unfollowing you. The graphic recommends creating a new photo album if you have a bunch of pictures to upload.
- Don’t under-post. Don’t let your Facebook page become a deserted ghost town, either. Try scheduling out posts to ensure consistency and to prevent social media neglect. However, don’t post just for the sake of posting. Give your fans a reason to stick around—and keep coming back for more.
- Don’t ignore your fans. No one likes to be ignored. Even if it’s a complaint—especially if it’s a complaint—be attentive and respond. Acknowledge people when they post on your page. If you don’t have a social media manager, delegate this task to someone.
- Don’t post something you wouldn’t want to see. Before publishing content, consider whether it’s something that would pique your interest. If not, don’t post it.
Are you guilty of any Facebook missteps? See below.