Infographic: 8 steps to better social media marketing

Getting positive traction online doesn’t happen by accident. Follow this sound advice to craft a smarter digital strategy.

It’s one thing to be on social media; it’s quite another to be good at it.

Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing.

The infographic’s first ort of advice is to “go deep, not broad” by focusing your efforts on no more than three platforms at a time. As you cultivate an audience, you’ll see where your message resonates and where you get crickets.

Don’t forget to explore niche sites as well (the graphic mentions Wayn to reach travel and tourism people and Etsy to find more artistic types)—you might find your most avid fans there.

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