Infographic: 81 percent of bloggers never make $100

That’s one of the many interesting facts in this comprehensive look at the state of the blogosphere.

There is an estimated 31 million bloggers in the United States.

That might make you wonder: Who are they? Which platforms do they use? Do they make money?

Lucky for you, a new infographic from has the answers.

Who blogs?

Sixty percent of bloggers are men; 40 percent are women.

Which platforms do they use?

  • WordPress: 43 percent
  • Blogger: 35 percent
  • Tumbler, TypePad and Posterous: 16 percent
  • Other: 6 percent

Do companies blog?

Sixty percent of businesses have blogs, but 65 percent haven’t updated theirs in a year or more. Thirty-five percent of companies update their blogs at least once a month.

Is blogging profitable?

Only 8 percent of bloggers earn enough money to support a family. Eighty-one percent never make $100.

For more on the state of the blogosphere, take a look at the graphic:

(View a larger image.)

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