Filmora has an infographic for those straining to survey the 2018 social media seascape through their strategic spyglasses. Here are the white whales we’ll be chasing in the coming year:
1. Video rules the land. The infographic points out that “Facebook, Snapchat, Twitter and Instagram are all investing in video.” If you want to maintain a substantial reach on these platforms, you should, too.
2. Livestreaming will continue to grow. Facebook openly favors live (and longer) videos. Aside from appeasing the social media gods, consumers are gobbling up video as well. The graphic asserts that “Eighty percent of customers would rather watch live videos from a brand than read posts.”