Infographic: A 12-month plan for social media success

Turning your brand into a social media powerhouse is easier than you think. Here’s a plan to help you do it.

Your brand needs a social media presence, and you’re the person in charge of building it.

Congratulations!

Before you start to stress and map out a route for the hills, take a look at this infographic from Intuit. While creating a social media presence for a brand is a major task, this graphic makes it easy, breaking down the process into 12 bite-sized tasks. That’s one per month.

You can tackle one goal a month, right?

Right.

While we’re coming up on March, it’s not too late to catch up. Here were the tasks for January, February and March:

January: Assess your company’s social fitness by asking yourself these questions:

  • How would I rate my company’s use of social media?
  • What social media sites do we currently use, and how do we use them?
  • Where are there opportunities to grow or improve our social media presence?
  • In what areas of our business do we excel at using social media?

February: Revisit your goals. Why are you using social media, and how important is it to your business? Here are some popular goals:

  • Improve customer engagement.
  • Increase revenue.
  • Create a better customer experience.
  • Increase thought leadership.

March: Establish ways to measure success. At the end of the year, you won’t know if your efforts are successful if you don’t have a way to measure them. Here are a few metrics to watch:

  • The number of fans or followers.
  • How much traffic social media drives to your website.
  • Social mentions across platforms.
  • Share of social conversations.

To see the rest of the plan, check out the graphic:

(View a larger image.)

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