When crisis hits a brand, the first hour is crucial.
Though PR pros of affected organizations might not be able to take complete control of the narrative, chances are you can take significant strides toward mitigating the damage.
Crises tend to be unpredictable, but it’s become all too common to see organizations announce data breaches and major product recalls.
Every crisis will have its own set of challenges and specific requirements for navigating it. Ensuring that your organization has a handle on its priorities will go a long way toward bringing the conversation under control.