Infographic: A guide to getting more Facebook likes

It may seem difficult to do these days without paying for exposure, but it’s not impossible.

By now you know that if you want to get more likes on Facebook organically, what you post and when is important.

For example, posting a 1,000-character update without a photo probably won’t get the same engagement as an update with just a few words and a photo.

An infographic from KISSmetrics explains this in detail. The graphic is a helpful guide for what to post and when.

Here are a few of its suggestions:

Post photos. Photos get 53 percent more likes, 104 percent more comments and 84 percent more click-throughs than text and link posts.

Use fewer characters. Posts with 80 characters or fewer see 66 percent more engagement.

Ask questions. Question posts get 100 percent more comments than non-question posts.

Post one to two times per day. When you only post once or twice a day, your posts will see 40 percent more engagement than if you post three or more times per day.

Keep in mind that while these findings are research-based, every organization’s audience is different. Test these suggestions and see what works for yours.

Take a look at the graphic for more:

(View a larger image.)

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