Infographic: Are your social media efforts profitable?

You might be counting ‘likes,’ retweets or page views, but do you know how those metrics translate into dollars? This guide can help.

Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, LinkedIn (and more)—with all the social media sites out there, communicators can spend all their time churning out updates.

If you spend most of your workday managing your organization’s social media presence, don’t post another tweet, pin or snap until you ask yourself, “Are my social media efforts profitable?”

It’s a simple question, but for some, it has a scary answer.

If you don’t know exactly how much money all your hours of social media posting, monitoring and managing are making for your organization, this infographic from Salesforce can help you figure it out.

It provides the formula to determine return on investment, as well as the steps you should take before applying that formula to ensure your measurement strategy is sound.

Though you might be tempted to skim a few sections (“I know I have to set goals!” you might think), read each one thoroughly. They suggest helpful ideas, such as sample goals or metrics, that can help you identify the figures that are crucial to your organization’s success.

Ready to start crunching numbers? Check out the infographic below:

(View a larger image.)

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