Infographic: Are your social media efforts profitable?

You might be counting ‘likes,’ retweets or page views, but do you know how those metrics translate into dollars? This guide can help.

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Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, LinkedIn (and more)—with all the social media sites out there, communicators can spend all their time churning out updates.

If you spend most of your workday managing your organization’s social media presence, don’t post another tweet, pin or snap until you ask yourself, “Are my social media efforts profitable?”

It’s a simple question, but for some, it has a scary answer.

If you don’t know exactly how much money all your hours of social media posting, monitoring and managing are making for your organization, this infographic from Salesforce can help you figure it out.

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