Building a brand people recognize, love, and ultimately choose requires a lot of work.
To help guide you to online success, FreeWebsite.com created a handy infographic.
The graphic is a good reminder of why being on social media is important, and how you can use the endless opportunities it provides. Plus, it offers some solid advice. For example:
- Post consistent messages. Consistent brands are worth up to 20 percent more than those that aren’t.
- Show up multiple times in a few places. The more frequently a brand appears online, the more dominant and reliable it seems.
- Have a website. Small businesses with websites earn more than those without websites.
- Think of your online audience as an archery target. Invest most of your resources in a small, focused niche. The farther away you get from that niche, the less you should invest.
Take a look at the graphic for more: