If you’ve been holed up in text-only bunker somewhere, fiercely clutching onto words and hoping to ride out the volatile video craze, it’s time to make peace with reality.
Video’s not going anywhere, so you might as well learn how to use it to your advantage.
An infographic published by breadnbeyond can help you do so.
The graphic lists a multitude of pertinent predictions, trends and statistics that can help you craft a winning video strategy. Here’s a sample:
- The costs of social media ads are rising. It boils down to supply and demand. For instance, the infographic notes that “spending on Facebook [ads] alone increased 74 percent year over year in 2017.” Prepare your budget accordingly.
- Mobile optimization is essential. Nearly 70 percent of “digital media time” is now spent on mobile devices. Make sure your videos (and your embed codes) are responsive and optimized for smartphones.
- It’s hip to be square. The graphic says that “square” videos in 2017 grabbed upward of 35 percent more reach on Facebook than their “horizontal” counterparts. Square videos also garnered 80 percent more “engagement” on the site last year. Speaking of Facebook, the graphic touts the forthcoming dominance of the Creator App.
- YouTube is rolling out big changes. Marketers should monitor the rise of YouTube TV. Also keep an eye on the emergence of “vertical” ads, as well as the proliferation of companies launching vlog-style YouTube channels.
- Video on LinkedIn will blow up. The graphic predicts a big year for video on LinkedIn. Watch for an explosion of marketers and executives uploading “explainers” and “how-tos” as a means to elevate their status.
- Prioritize live video on social media. According to the graphic: “Eighty-two percent of consumers surveyed for one recent study said they favor live video over other types of content.” Per another study: “Video content earns 12 times more shares than text and images combined.”
Don’t fret if you’re a latecomer to the video party. This is not a death knell for text. The two go together like peanut butter and jelly, and they certainly are not mutually exclusive.
To get your video strategy rolling, have a look at the rest of the infographic below.